What is CUBS?
CUBS was born from a simple, stubborn idea — that Indian students deserve a real sporting platform, not just a dusty field and a one-day tournament. In a nation overflowing with talent, too many athletes are forced to choose between grades and games. CUBS changes that story. We’re building an organized, inclusive, and data-driven ecosystem that gives students the platform, visibility, and support they deserve. At CUBS, we don’t just talk about college sports — we’re making it India’s next big movement.
Vision
To establish a thriving collegiate sports ecosystem that serves as the backbone of Indian sports, empowering student-athletes with the skills, opportunities, and exposure needed to succeed nationally and internationally. Our vision is to ignite a movement that transforms India into a global sporting powerhouse, with college sports at its core.
Mission
To transform Indian sports culture by building a thriving college sports ecosystem through structured competitions, talent development, and community engagement—seamlessly integrating digital innovation with on-ground action.
Objectives
Broaden Student Participation in Sports
Encourage both athletes and non-athletes from diverse academic backgrounds to engage in sports-related activities.
Promote Inclusive & Equitable Sports Participation
Ensure equal opportunities for men and women while fostering an accessible and diverse sports culture.
Create Pathways for Amateur Athletes to Go Pro
Provide structured opportunities for student-athletes to develop their skills and transition into professional sports careers.
Elevate & Sustain College Sports Programs
Improve the structure, quality, and competitiveness of college sports while establishing long-term growth models for sustainability.
Boost Fan Culture & Community Engagement
Strengthen spectator engagement, build a dedicated fanbase, and leverage alumni networks to enhance long-term support.
Enhance Monetization & Sponsorship Opportunities
Enable colleges to generate revenue through sponsorships, merchandising, ticketing, and other commercial avenues while attracting corporate partnerships.
Develop a Thriving Sports Ecosystem
Foster holistic growth by strengthening coaching, infrastructure, and industry partnerships to position India as a competitive sporting nation.