Transforming College Sports. Empowering Campuses.
India's first structured multi-sport ecosystem for colleges — where athletes compete, colleges grow, and sports culture thrives.
OUR STORY
CUBS was born from a simple, stubborn idea — that Indian students deserve a real sporting platform, not just a dusty field and a one-day tournament. In a nation overflowing with talent, too many athletes are forced to choose between grades and games. CUBS changes that story.
We’re building an organized, inclusive, and data-driven ecosystem that gives students the platform, visibility, and support they deserve. At CUBS, we don’t just talk about college sports — we’re making it India’s next big movement.
Know MoreBUILT DIFFERENT
What Makes CUBS, CUBS?
Multi Sports League
Because India plays more than just one game.
Multi City League
Because talent doesn’t stop at metro borders.
Structured Tournaments
That actually start on time (no kidding).
Live Broadcast
Every match deserves its moment in the spotlight.
Stats & Analytics
Numbers don’t lie — they reveal legends in the making.
Pathway To Elite
Because college shouldn’t be the finish line.
Community Building
Team spirit doesn’t end with the final whistle.
Gender Inclusive
It’s 2025. Equality isn’t a feature — it’s standard.
Content & Storytelling
The games end — but the stories live on.
The Impact
When campuses grow, the nation wins.
WHY INDIA NEEDS CUBS
COLLEGE SPORTS MATTERS NOW MORE THAN EVER
Growing Youth Demographic
- 365Mn+ Millennials
- 390Mn+ Gen Z
- 300Mn+ Gen A
Large Student Base –
- 40Mn+ students
- 56K+ institutions
Future Pipeline
- 92Mn+ students (2035)
Expanding Sports Market
- $52Bn industry projected to reach $130Bn by 2030
Sponsorship & Media Growth
- $2Bn+ in sports sponsorships & media spends
Gen Z Consumer Power
- $860Bn in spending today, expected to hit $2Tn by 2035
We're not just hosting tournaments. We're building an ecosystem.
Engage
Partnering with colleges to foster sporting culture.
Empower
Organising structured competitions with visibility & analytics.
Elevate
Building talent pathways and career opportunities.
Let's Build the Future of College Sports — Together.
Colleges, Universities, Brands & Partners
Join the CUBS movement to compete, create legacy, and power India's next big sports revolution. Whether you're a campus shaping culture or a brand enabling opportunity, let's build this ecosystem together.
Know MoreComing Soon